Your privacy matters at 99ply. This policy explains exactly what personal data we collect, why we collect it, how we protect it, and what rights you have over it.
All personal data transmitted to and stored by 99ply is protected using AES-256 encryption — the same standard used by Malaysia's major banks and international financial institutions.
99ply does not sell, rent, or trade your personal information to third-party marketers. Your data is used solely to operate the platform, comply with legal requirements, and improve your experience.
You can request access to, correction of, or deletion of your personal data held by 99ply at any time. We respond to all data subject requests within 30 days.
99ply only processes your personal data where a valid legal basis exists — contract performance, legitimate interest, legal obligation, or your explicit consent.
We do not keep your data indefinitely. Retention periods are defined by legal and regulatory requirements, after which data is securely deleted or anonymised.
99ply uses cookies for session management and platform analytics only. We do not use tracking cookies that follow you across third-party websites without your knowledge.
This Privacy Policy ("Policy") describes how 99ply ("Company", "we", "us", "our"), the operator of the online gaming platform at 99ply.net, collects, uses, stores, discloses, and protects personal information relating to users of the Platform ("Player", "you", "your"). This Policy applies to all services offered through 99ply.net and any associated mobile or web applications. By registering a 99ply account and using the Platform, you acknowledge that you have read and understood this Policy.
1.1 99ply is committed to protecting the privacy and personal data of all players who use its Platform. We understand that the trust our players place in us extends beyond fair gaming — it includes trusting us to handle the personal information you share with us in a responsible, lawful, and transparent manner.
1.2 This Policy has been prepared in accordance with applicable data protection laws and international best practice standards for the online gaming industry. Malaysian players should note that we operate under data protection principles consistent with those applicable in our licensed jurisdiction.
1.3 By creating a 99ply account or by continuing to use the Platform, you confirm your acceptance of this Privacy Policy. If you do not agree with any part of this Policy, you should not use the Platform and should contact us to close your account.
2.1 99ply collects personal data that is necessary for the operation of the Platform, the provision of gaming services, and compliance with applicable legal and regulatory obligations. The categories of data we collect include:
When you register a 99ply account, we collect: full legal name, date of birth, email address, mobile phone number, country and state of residence, and the username and password you create. This information is mandatory — without it, we cannot create or maintain a valid account.
For KYC (Know Your Customer) compliance and fraud prevention, we may collect: government-issued photo identification (Malaysian MyKad, passport, or equivalent), proof of address (utility bill, bank statement), and proof of payment method ownership. KYC data is collected when required by our compliance programme or before processing a withdrawal.
We collect information related to deposits and withdrawals, including: payment method type (e.g., Touch n Go eWallet, Maybank, CIMB), transaction reference numbers, deposit and withdrawal amounts, and transaction timestamps. We do not store complete card numbers or full bank account details — these are processed by certified payment gateways.
We automatically collect data about how you use the Platform, including: games played, bet amounts, win/loss history, session duration, login timestamps, pages viewed, and features accessed. This data is used for account management, responsible gaming monitoring, and platform improvement.
We collect technical information about your device and connection, including: IP address, device type and operating system, browser type and version, screen resolution, and geolocation data (country/region level). This data is used for fraud detection, security monitoring, and geo-restriction enforcement.
We retain records of communications between you and 99ply, including live chat transcripts, email correspondence, and support ticket records. These records are maintained for quality assurance, dispute resolution, and regulatory compliance purposes.
2.8 We collect only the minimum personal data necessary for the purposes described in this Policy. We do not collect sensitive personal data (such as racial or ethnic origin, political opinions, or biometric data) except where strictly required for identity verification purposes.
3.1 99ply uses your personal data for the following purposes:
| Purpose | Data Used |
|---|---|
| Account creation and management | Registration data, KYC data |
| Processing deposits and withdrawals | Financial data, KYC data |
| Providing gaming services | Usage data, financial data |
| Fraud prevention and security | Technical data, financial data, usage data |
| Responsible gaming monitoring | Usage data, financial data, registration data |
| Customer support and dispute resolution | Communications data, usage data, account data |
| Legal and regulatory compliance | All categories as required |
| Marketing communications (where consented) | Registration data, usage data |
| Platform analytics and improvement | Technical data, usage data (anonymised where possible) |
3.2 99ply will not use your personal data for any purpose not listed in this Policy without first obtaining your explicit consent or establishing a valid alternative legal basis under applicable data protection law.
3.3 Marketing Communications: If you have opted in to marketing communications, 99ply may send you promotional emails and platform notifications regarding new games, bonuses, and special offers. You may opt out of marketing communications at any time by updating your account preferences or by contacting our support team.
4.1 99ply processes personal data only where a valid legal basis exists. The legal bases we rely upon are:
5.1 99ply does not sell, rent, or trade your personal data to third-party advertisers or data brokers. We share personal data only in the following limited circumstances:
We share data with trusted third-party service providers who assist us in operating the Platform, including: payment processors (for deposit/withdrawal handling), game software providers (limited to session data necessary for game integrity), KYC/identity verification service providers, IT infrastructure and hosting providers, and fraud detection services. All service providers are contractually required to handle your data in accordance with this Policy and applicable law.
We may disclose personal data to gaming regulatory authorities, law enforcement agencies, financial intelligence units, or courts where required by law, court order, or valid legal process. We will notify you of any such disclosure where we are legally permitted to do so.
In the event of a merger, acquisition, or sale of all or part of 99ply's business, your personal data may be transferred to the acquiring entity. We will notify you prior to any such transfer and provide you with the opportunity to close your account if you object to the transfer.
5.5 99ply does not share your personal data with any third party for their own marketing or commercial purposes without your explicit consent.
6.1 99ply uses cookies and similar technologies on the Platform. Cookies are small text files stored on your device that help us provide a better user experience and gather analytics data to improve the Platform.
6.2 99ply does not use advertising or cross-site tracking cookies. We do not allow third-party advertising networks to place cookies on the Platform.
6.3 You may manage or disable non-essential cookies through your browser settings at any time. Note that disabling essential cookies may affect the functionality of your 99ply account.
7.1 99ply retains personal data for as long as is necessary to fulfil the purposes for which it was collected, as required by applicable law, or as reasonably necessary for our legitimate business interests. The following retention periods generally apply:
7.2 Following the expiry of the applicable retention period, personal data is securely deleted or permanently anonymised such that it can no longer be attributed to an identifiable individual.
8.1 99ply implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security measures include:
8.2 In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 99ply will notify you and the relevant supervisory authority without undue delay, in accordance with applicable breach notification obligations.
8.3 No system is 100% secure. While 99ply takes all reasonable measures to protect your data, we cannot guarantee absolute security against all threats. Players are responsible for maintaining the confidentiality of their own account credentials.
9.1 Subject to applicable law and certain limitations, you have the following rights in relation to your personal data held by 99ply:
9.2 To exercise any of the above rights, please contact 99ply at [email protected] with the subject line "Data Rights Request". We will respond within 30 days. We may require identity verification before processing your request.
9.3 If you are unsatisfied with how 99ply handles your data rights request, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.
10.1 The 99ply Platform is strictly for individuals aged 21 and above. We do not knowingly collect personal data from persons under the age of 21. If we become aware that we have collected personal data from an underage individual, we will immediately close the account and securely delete all associated data.
10.2 If you believe that an underage person has registered an account on the 99ply Platform, please contact us immediately at [email protected] so that we can investigate and take appropriate action.
11.1 In operating the 99ply Platform, your personal data may be processed in countries other than Malaysia, including the jurisdiction in which 99ply holds its gaming licence and the locations of our third-party service providers.
11.2 Where personal data is transferred outside of your country of residence, 99ply ensures that appropriate safeguards are in place to protect your data, including contractual data processing agreements that impose obligations equivalent to those applicable in your home jurisdiction.
11.3 By using the Platform, you consent to the transfer of your personal data to jurisdictions outside Malaysia as described in this section, subject to the safeguards described above.
12.1 99ply may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or Platform features. The "Last Updated" date at the top of this Policy indicates when it was most recently revised.
12.2 Where changes are material, 99ply will notify registered players via email or in-platform notification prior to the changes taking effect. Continued use of the Platform following notification constitutes acceptance of the revised Policy.
12.3 We encourage you to review this Policy periodically. The current version of this Policy is always available at 99ply.net/privacy-policy.
13.1 If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by 99ply, please contact our Data Protection team:
Email: [email protected]
Subject Line: Privacy Policy Enquiry / Data Rights Request
Live Chat: Available 24/7 from within your logged-in 99ply account.
13.2 We aim to respond to all privacy-related enquiries within 30 days. For complex requests, we will acknowledge receipt within 5 business days and advise on the expected timeline for a full response.
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